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Download Resume | LinkedIn | Email: serenalin1994@gmail.comMy Design Experiences:
Bridging Physical Craft & Digital Ecosystems
The Whole Experience: From Tangible to Systemic
My foundation in Industrial Design provides a unique sensitivity to how connected systems perform in the real world. I translate "tactile rigor" into the digital realm—designing beyond the screen to optimize the broader service ecosystems that power the user journey. I treat user flows like physical environments: they must be intuitive, resilient, and graceful.
Distilling Complexity into Clarity
Good design is quietly powerful. Whether I am architecting hardware interfaces or complex digital workflows, my goal is to distill technical constraints into actionable clarity. I strive to create a sense of ease that reflects how humans naturally live and connect.
Evidence-Based Empathy
I don’t just design for the "right answer" or the PRD; I design for human impact. By bridging the gap between physical touchpoints and digital logic, I ensure every interaction feels purposeful. My process is driven by a deep curiosity about user behavior, allowing me to navigate ambiguity and advocate for the user at every stage of the product lifecycle.